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One of the most spectacular and recognizable buildings in the world, the Burj Khalifa, was unveiled by Prisme International on the 4 January 2010 with unparalleled prestige and distinction. The concept was based on the creation of the tower, its inspiration, its purpose, symbolic stature and engineering achievement. It remains a proud moment at the heart and soul of Prisme International team.

The Dubai World Cup opening ceremony is a special event in the calendar of the world horse racing. The opening privilege for the special event fell to the Prisme International team for the first time in 2006. One, which we gracefully executed, and till date, this global ceremony is created and executed by our passionate team. Our aim is to create a spectacular performance which captured the hearts of the race loving audience. With full use of Prisme’s artistic and creative direction, spectacular performances of low flying jets, opera sopranos and calligraphed fireworks became a signature of Dubai World Cup openings.

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Inspirational projects, such as the Dubai Water Canal, provide a robust welcoming challenge to our event portfolio. This project, a monumental work of engineering, brings new life to the city from Business Bay to Jumeirah. The launch of the project required an inspirational touch to capture the imagination of those in attendance. On a grand scale, using project mapping to create an immersive environment, guests were able to see and feel this impressive project while understanding key benefits to the social and economic life of the city.

The FEI World Championships required Prisme to create an opening and closing ceremony to reflect the purpose and dynamic nature of the organization. Ambitious and spectacular in equal measure these events allowed us to show the breadth and depth of our poetic and theatrical design through two very engaging performances. The unique performance was inspired by the surrounding and reflecting of Euston Park and English heritage, the 3D mapping projected on to the great mansion included old photographs of the house itself, memories of the surrounding area and the importance of that family’s heritage.

In spectacular style, Supreme Council Member and Ruler of Sharjah His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi launched the French edition of his book Predre Les Renes at the Institute of the Arab World in Paris. Prisme International created this high end themed experience for the guests who witnessed the ceremony sponsored and organized by Al Qasimi Publications.

This event has set new standards to smart activations in the region, with challenging objectives to design and deliver a technologically innovative experience suited to launching The Dubai Government’s flagship Initiative, Smart Dubai; launching the vision of H.H. Sheikh Mohammed Bin Rashid al Maktoum; unveiling the initiative logo of Smart Dubai; revealing a unique collaboration of private and public partners that committed to this flagship initiative.

The Hamdan Bin Mohammed Award for Smart Government is the first and most prestigious award to recognize and reward public services in Dubai. The award was launched as part of an integrated program that seeks to lay the foundation of the Smart Government in Dubai, through improving the work of the government machinery and applying the Smart Government initiative. Aligned with the vision of this program, and delivered through the latest technology the award have set new standards in the fusion of creative thinking and innovation.